Send targeted business communications without leaving your CRM

For economic developers, email is still one of the most important ways to stay connected with local businesses. Whether it’s sharing program updates, distributing surveys, sending renewal reminders, or responding quickly during an emergency, the challenge isn’t sending emails. It’s sending the right message to the right businesses without losing context, data, or time.

Bludot’s group email functionality is designed specifically for this reality. It allows economic developers to send highly targeted, personalized communications directly from the CRM while keeping every interaction tied back to business records, projects, and reporting.

One system for outreach and relationship tracking

With Bludot, group emails are not a separate marketing tool or disconnected blast system. Emails are sent directly from your connected inbox or a dedicated city alias, meaning every message goes out as a one-to-one email rather than a bulk BCC.

This approach delivers two critical benefits:

• Businesses receive messages that feel personal and relevant

• Economic development teams avoid spam filters and maintain trust with recipients

Every email sent through Bludot is automatically logged to the business record, creating a complete communication history that stays intact even as staff changes or programs evolve.

Build once, reuse often with email templates for key business communications

Economic developers often send similarly-themed emails: grant announcements, renewal reminders, survey invitations, event notices, and program follow-ups.

Bludot’s email templates make this easy to manage without sacrificing personalization.

Templates can include placeholders such as business name or contact name, allowing messages to automatically personalize while maintaining consistent language across the team.

Templates can be reused for everything from routine outreach to time-sensitive alerts, reducing manual work and ensuring messages stay accurate and on brand.

Target exactly who needs to hear from you

Group email in Bludot is built on top of the same segmentation tools teams already use to manage their business database.

Emails can be sent to:

• All businesses or prospects

• Specific labeled groups such as downtown businesses, grant recipients, or licensed operators

• Custom selections based on program participation or engagement history

As recipients are selected, Bludot shows how many businesses and contact emails are included, making it easy to understand the scope of each message before sending.

This allows teams to communicate precisely without maintaining separate lists or exporting data into external tools.

Attach surveys, files, and signatures in one workflow

Group emails in Bludot support everything economic development teams need to communicate effectively:

• Attach surveys directly to emails to collect structured data

• Include files, documents, or program materials

• Insert standardized signatures for consistency

• Apply activity tags to categorize outreach by purpose or program

Once sent, emails are saved automatically, eliminating the need to manually log activity or reconcile communications later.

See engagement and act on it immediately

After a group email is sent, Bludot provides clear visibility into engagement. Teams can see which businesses opened messages and which did not, all within the CRM.

This makes follow-up simple and strategic. Teams can resend messages only to businesses that did not open them, write new follow-ups to specific segments, or export engagement data for reporting.

Instead of guessing who received or read an email, teams can take informed action without leaving the platform.

Built for economic development workflows, not marketing blasts

Bludot’s group email functionality is intentionally designed for relationship-based outreach, not mass marketing campaigns. It fits naturally into BR&E workflows by tying communication directly to businesses, projects, surveys, and reports.

For economic development teams, this means:

• Fewer tools to manage

• Cleaner business records

• Better visibility into outreach and engagement

• More time spent supporting businesses instead of managing systems

Group email in Bludot is not just about sending messages. It’s about making communication a seamless, trackable part of economic development work.

Schedule some time to see it in action.