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  • Matt Moloney

Las Vegas rolls out innovative shop local campaign to help impacted businesses

The city of Las Vegas has launched an innovative, new shop local campaign in partnership with Bludot. Open Rewards—a program targeted at assisting small, independently-owned businesses in Las Vegas—allows customers to earn cash back rewards for every purchase at participating businesses.

While many cities have shop local campaigns, Las Vegas Open Rewards is powered by Bludot’s Open Rewards app, which makes it easy for businesses to sign up and for residents to earn 10% cash back on all of their purchases. Customers can then redeem the rewards by shopping at other participating businesses.

To celebrate this launch, the city is offering $25 vouchers for customers who use the Open Rewards app—making it even easier to support small businesses.

"Small businesses are at the core of our diverse and vibrant community. Being able to promote our local businesses and incentivize both our residents and tourists to shop local is such an exciting opportunity for us." Carolyn G. Goodman, Mayor of Las Vegas

Funded by $1 million in American Rescue Plan Act (ARPA) funds, the program is limited to small, independently-owned businesses that have been financially impacted by Covid-19 in the last few years, as well as those operated by or on tribal lands.

Nearly 100 small businesses have already joined the shop local campaign, which runs through June 30, 2024. City officials estimate that there are upwards of 14,000 businesses that qualify for the program.

“Our consumers and our local population can patronize these businesses and see what's out there. [We see] this is as a way to market these businesses, so our local community can see some of the cool businesses that we have here in Las Vegas.” Tammy Christensen, Economic Development Manager for the city of Las Vegas

At Bludot, we are excited to partner with one of the largest and most iconic American cities to promote supporting the lifeblood of any city—their local businesses.

"This is truly a monumental partnership for Bludot. To be able to bring Open Rewards to one of the largest and most visited cities in the United States is a major milestone. Open Rewards will allow shoppers to earn and redeem rewards at so many incredible local businesses in Las Vegas. We're thrilled to call the city of Las Vegas a partner, and look forward to the success of the program." Sophia Zheng, Founder and CEO of Bludot

Consumers are already raving about the program, sharing “Great app to support local businesses” and “I am truly glad how the city of Las Vegas is supporting local businesses.”

The city of Las Vegas now joins hundreds of other communities in 27 states that are powered by Bludot. If you’re a city looking for an innovative approach to shop local campaigns, schedule a call today.

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